U.S. Robotics
After manufacturing Internet connectivity devices and inventing the 56K Modem, U.S. Robotics was being spun out of 3Com and needed its own web site. Meanwhile, however, a microsite would be necessary to direct customers to product pages and support content on 3Com's site while the new site was being built.
The Microsite
The interim microsite would also need to reintroduce the brand to it's consumer, business, and press audiences. The solution provided a creative brand positioning that gave meaning to what was essentially a legal and business maneuver made by 3Com.
See The Microsite ->
Launching the Foundation
In creating a full web site, U.S. Robotics would need to provide online content for a number of objectives including:
- Product Content and E-commerce Functionality
- Tech Support
- Press Release Publishing
- Human Resources Recruiting
See Samples ->