OnePoint Communications
OnePoint Communications (now Verizon Avenue) provides bundled telecom services, including Cable TV, Local and Long Distance Telephone, and High-Speed Internet for residents of high-rises, condominiums, and gated communities.
Four Sites in One
OnePoint had four distinct audiences: New Customers; Current Subscribers; Building Owners and Managers; and Investors and Financial Press. For each audience, OnePoint had a different set of communication objectives.
- New Customers: Learn about service availability and pricing
- Current Subscribers: Learn about additional services and promotions and get online customer service and tech support
- Building Owners and Managers: Learn about the benefits of parnering with OnePoint and drive them to contact OnePoint
- Investors and Financial Press: Generate interest and create a positive perception of OnePoint
OnePoint was extremely pleased with the solution: A site that was four sites in one. Each audience had its own customized online experience, with some shared and some unique content, that targeted their specific needs.
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