U.S. Robotics
In 2000, U.S. Robotics, the world's largest modem manufacturer, was spun out of 3Com to go back to being its own brand.
- Using existing logo, determined graphic direction and wrote tagline for brand relaunch
- Directed a large team of designers, writers, and front-end developers to design, develop and launch the site in eight weeks
- Creative Direction
- Information Architecture
- User Experience Design
- Copy Writing