U.S. Robotics

In 2000, U.S. Robotics, the world's largest modem manufacturer, was spun out of 3Com to go back to being its own brand.

• Using existing logo, determined graphic direction and wrote tagline for brand relaunch
• Directed a large team of designers, writers, and front-end developers to design, develop and launch the site in eight weeks

• Creative Direction
• Information Architecture
• User Experience Design
• Copy Writing