Web Design and Development Skills
Unique combination of agency
and corporate experience
Uncommon mix of management
and hands-on web design skills
Handy to have around
Information Architecture
- User-centered approach to organizing information and planning user experience (like everyone else)
- Careful attention to existing data structures and legacy systems which are often important constraints in a cost-effective redesign
- Strong focus on persuasion from years designing user experiences for marketing bring
Creative Direction
and Graphic Design
- Creative direction that balances branding, business objectives, and usability to create memorable web communications
- Design and copywrighting that interprets branding and communication objectives in impactful ways
Front-End Development
- Strong HTML and CSS skills
- Semantic approach to markup and coding valid HTML and CSS whenever time and requirements allow
- Building experience with JavaScript framework-based plugins to implement Web 2.0 interfaces
Search Engine Optimization (SEO)
- Strong understanding of on-page factors of SEO as they pertain to information architecture, creative direction, web design, copywriting, and front-end development
- Balance SEO factors with other important issues including usability, persuasion architecture, good writing, attractive design, and semanatic markup to make truly effective sites
Creative Management
- Strong ability to manage the effort of a larger team of creatives: writers, designers, and front-end developer
- Consistent track record of delivering high-quality solutions on time
- Strong focus on business objectives and client satisfaction
- Manage creative aspects of business development and client relationships
©2011 Joseph Guarnery. All rights reserved.