What I Do

A web designer's most important skill

Beyond Photoshop, HTML, CSS and Javascript; beyond information architecture and good typography; beyond all the skills we think of when we think of web design lies one simple, powerful skill: learning what's important to a business and its customers. A web designer can't realize full potential without honing that one skill. I've worked with a number of companies over the years. I've learned how many are similar and how each is different.

Through it all, I've learned how to ask the right questions to quickly get to the key insights that make a business work. And that helps me make a web site that works for my clients.